All headlines should be 12 words or less, them’s the rules, right?
TAKE A LOOK AT SOME RE-WRITING-THE-RULEBOOK CAMPAIGNS
Cineworld Christmas
FILM | PR
Malcom McDowell voices the most relaxing ads you’ll see all year.
Nescafé Azera X Design
ON PACK | OOH | CHARITY
Changing up the coffee aisle with Limited Edition packaging – created alongside UCA design students.
Old Mout Cider
FESTIVAL
Creating good times at festivals, while doing good too.
Cono Sur Wine
OOH | LONG COPY
Making sense of why a Chilean wine company sponsors Le Tour de France.
Cirio Challenge
SHOPPER | SOCIAL
Creating loyal customers with a tasty tinned tomato challenge.
Bringing motionless waxworks to life.
Visit Guernsey
BROCHURE WRITING
A brochure of wonderfully unexpected reasons to visit the Islands of Guernsey.
Marmite Recipes
EMAIL NEWSLETTER | RECIPES
A no-nonsense monthly email for Marmite Lovers.
Just adding milk to your Weetabix? This campaign gets creatives with what’s in your breakfast bowl.
Merry Quizmas chatbot
SOCIAL | ON PACK
How to appeal to an audience aged 8 to 108 at Christmas time.
Mini Convertible launch
PRESS | SOCIAL | RADIO
Clover
PRESS | PROMO
Helping our bread-and-butter-loving nation stay a little bit healthier.
Old Mout Instagram
SOCIAL
Get crafty and help save the planet with handy upcycling social ‘how tos’/
Strongbow CarnEvil
ON & OFF TRADE
Embracing the strange at Halloween.
Lombard
FINANCIAL COPY
Financial brochures and leaflets
Weetabix Sustainability
WEBSITE
The story of what goes into making your bowl of bix.
Breast Cancer Care
DM | PRESS | LONG COPY
Helping the charity gain cake-baking fundraisers and a long-copy cross-track poster.
Hayes & Jarvis travel
FILM | BRAND POSITIONING
A travel campaign with brand recognition at its heart.
Original Source
FILM | ON PACK
Daring a young audience to really go for it.
Marmite Toothpaste
DM | PRODUCT LAUNCH
Questioning how much folk actually love Marmite.
Christmas at St Pancras
PR | SOCIAL | OOH
Oh Come Ye, Oh Come Ye, to Sing-a-Long around St. Pancras train station.
Sure Fashion Refresh
SHOPPER | PROMO
Stay fresh no matter how many times you change your outfit.
Hurtigruten Expeditions
FILM | PRESS
Discover a cruise that’s nothing like a cruise.
Whaoo!
COLLECTOR CARDS
Fun collector card series for kids.